Video Big Data Analysis and Operation Support

With rapid development of IPTV and OTT video services, telecom and broadcasting operators have gradually shifted from bundled sales, rapid development of users, and free-to-play video operation modes to focusing on user experience quality, precision advertising, and boutique programs modes. The transformation of the refined operating model is to achieve sustainable video business operations and earnings growth. Big data analysis of a large number of end-user viewing behaviors and viewing experience quality data, extracting high-value data that is conducive to video network optimization, business operations, and marketing, is the key to achieving this goal.

Dekscom deploys QoS agents in tens of millions of IPTV/OTT/DVB video terminals to collect massive user viewing behavior and viewing quality data; deploy hardware probes at all levels of CDN platforms and network critical locations to capture video services quality data. Then import the data into Spark/Hadoop-based EVQBD big data analysis system, real-time and offline statistical analysis of massive data through Spark+HIVE+HDFS-based big data engine, and realize data presentation through flexible customized reports and diversified charts visualization, providing video operators with live ratings, on-demand hot-spot statistics, user portraits, precision ads and personalized program content recommendations, as well as video networks and CDN optimization services.

       

       

The main value of the Dekscom video big data operation support solution can provide operators including

•     Live channel rating and on-demand hot program statistics: based on massive data collection and analysis from a large number of video users, the live channel rating and the on-demand hot program statistical analysis can be more accurately performed, which provides a good reference for the video advertisement delivery and operation.
•     Refined video content operation can be realized by analyzing the user’s viewing preferences, operating characteristics and performing user portraits, and the reference basis for the user’s personalized charging programs, on-demand programs and other application recommendations can be provided.
•     IP network and CDN performance optimization: By performing multi-dimensional KPI statistical analysis on the viewing quality data of video users, it can provide a powerful reference for IP network and CDN performance optimization, and improve the overall user experience quality
•     Efficient video user management: By tracking the trend of new users and analyzing the development of loyal users, active users, inactive users, and lost users, efficient user management can be achieved, and operational support can be more effectively coordinated with marketing activities.